DigiPearl Pty Ltd
I have worked at DigiPearl as a digital marketing specialist.
July 2023 – March 2024
Responsibilities
- Executed digital marketing campaigns.
- Managed SEO and SEM.
- Handled email marketing and content.
- Create and manage content across platforms.
- Monitor and engage with audiences.
- Analyse metrics to optimize performances.
- Manage social media ad campaigns.
Achievements
- Increased website traffic through SEO.
- Improved conversion rates via targeted campaigns.
- Successfully managed PPC campaigns with ROI.
- Boosted email open rates through effective segmentation.
SEO Optimisation Project
Project
Conducted a full SEO audit and implemented optimization strategies.
Outcome
Increased organic search traffic and improved keyword rankings.
Key Skills
SEO analysis, on-page optimization, keyword research.
Email Marketing Campaign
Project
Designed and executed an email marketing campaign.
Outcome
Boosted open rates and increased conversion rates.
Key Skills
Email segmentation, content creation, automation.
Website Redesign & Optimisation
Project
Led a website redesign focused on user experience and conversion optimisation.
Outcome
Improved conversion rates and reduced bounce rate.
Key Skills
UX/UI design, CRO, project management.